I am getting ready to make a batch of vegan green butterfly cookies with a vegan lime zest frosting - I will post pics and a recipe once they're done. I plan to take them to the pitch meeting tonight!
I have experienced a flood of new connections in the last few days and am feeling so empowered to get my business open. I am more confident than ever that it will flourish.
While conducting some research for the pitch meeting tonight I found some interesting statistics regarding consumer purchases of green products. Acccording to the latest study I could find, 84% of consumers say they would purchase. even at a premium price, products and services which were certified green. Only 43% of businesses produce or trade ANY type of green product (which could be as simple as a travel mug or reusable tote) and of those companies, 74% don't have a green policy or guideline or fail to communicate the policy to the consumer.
Bottom line - The Green Butterfly will serve this touch point in a big way, not only by providing certified green products and services, but by helping consumers to understand the issues and eliminate confusion. (such as how and why a green product works and how and why it is just as good or better than a 'regular' product)
Join us by: subscribing to the blog, making a donation at www.indiegogo.com/the-green-butterfly, and/or passing that link along, visiting us when we open!
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